Your Rights Under UK GDPR
You have the right to access, update, or request deletion of the personal information we hold about you. You may also request restrictions on processing, or object to how we use your data. To exercise these rights, please contact our Privacy Team at contact@purecontour.co.uk.

We only retain your personal information for as long as necessary to provide our services, meet our legal obligations, and resolve disputes. Once data is no longer required, it is securely deleted or anonymised.
At Pure Contour Ltd, your privacy is a priority. This policy explains how we collect, use, store, and protect your personal information when you visit our website or purchase our products. We are committed to handling your data responsibly, transparently, and in line with UK GDPR and all relevant UK regulations.
We may collect the following information when you interact with us:
Contact details such as your name, email, phone number, and address.
Order and payment details necessary to process purchases.
Account information if you register for trade or customer access.
Preferences and purchase history to tailor offers and improve your experience.
Technical data such as IP address, browser type, and usage analytics.
We only collect data necessary to provide our services, meet legal obligations, and improve our offerings.
We process your personal data for:
Completing and delivering your orders.
Managing accounts, trade registrations, and personalisation services.
Communicating offers, updates, and important service information.
Improving our products, packaging, and website performance.
Meeting regulatory and legal requirements.
We do not sell or rent your information to third parties. Data is only shared with trusted service providers essential to fulfilling your order (for example, payment processors, couriers, or IT systems).
You have the following rights regarding your personal information:
Access: Request a copy of the data we hold about you.
Correction: Ask us to update or correct inaccurate details.
Deletion: Request deletion of your personal information when it is no longer required.
Restriction: Limit how we process your data in certain circumstances.
Objection: Object to specific uses of your data, such as marketing.
Portability: Request transfer of your data to another provider where technically possible.
To exercise your rights, please email privacy@purecontour.co.uk or write to our office (details below).
We retain personal information only for as long as necessary to fulfil orders, manage accounts, comply with legal obligations, and resolve disputes. Once no longer required, data is securely deleted or anonymised.
We use appropriate technical and organisational measures to protect your data, including secure servers, encrypted payment processing, and restricted staff access.
We may update this Privacy Policy from time to time to reflect changes in regulation or business practice. Updated versions will always be published on this page with the revised date.
If you have any questions or requests relating to this Privacy Policy, please contact us:
Pure Contour Ltd
Enterprise House, The Courtyard, Old Court House Road, Wirral, Merseyside, CH62 4AB, United Kingdom
Email: contact@purecontour.co.uk (privacy queries)
Email: hq@purecontour.co.uk (general inquiries)
Pure Contour Ltd uses cookies and similar technologies to improve your browsing experience, enhance site functionality, and help us understand how our website is used. This Cookies Policy explains what cookies are, how we use them, and how you can control your preferences.
By continuing to browse our site, you consent to the use of cookies as outlined below.
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, improve navigation, and provide anonymised tracking information for site owners.
Essential Cookies
These are required for the website to function properly, such as remembering your basket, processing orders, and enabling secure login.
Performance & Analytics Cookies
These allow us to understand how visitors use our website, helping us improve layout, content, and usability. Data is collected in an aggregated, anonymised form.
Functionality Cookies
These remember your preferences (such as language or region) to provide a more personalised experience.
Marketing Cookies
These may be set by us or trusted third parties to deliver relevant offers and advertisements based on your browsing behaviour.
We use cookies to:
Enable secure checkout and order processing.
Store login details for registered accounts.
Measure website performance and visitor behaviour.
Personalise content, such as remembering your preferences.
Support marketing campaigns, including email sign-ups and remarketing.
Some cookies are set by third-party services we use, such as:
Google Analytics (website traffic analysis)
Payment providers (to process secure transactions)
Social media integrations (if you choose to share content)
We only work with providers who comply with UK and EU data protection standards.
You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies, although this may affect site functionality.
To learn how to manage cookies in your browser, visit:
Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Edge: https://support.microsoft.com/help/4027947/microsoft-edge-delete-cookies
When you first visit our site, you will see a cookie banner giving you the option to accept or manage your preferences. You can update these choices at any time by adjusting your browser or cookie settings.
We may update this Cookies Policy occasionally to reflect changes in law or technology. The latest version will always be available on this page.
If you have any questions about how we use cookies, please contact:
Pure Contour Ltd
Enterprise House, The Courtyard, Old Court House Road, Wirral, Merseyside, CH62 4AB, United Kingdom
Email: contact@purecontour.co.uk
For any questions regarding privacy or data handling, please reach out to us directly.
We’re here to assist you with any product or service inquiries you may have.
We value your feedback and strive to provide the best support for your needs.
Subscribe to our newsletter to receive important updates regarding our privacy policy. We value your trust and are committed to keeping you informed about any changes that impact your data and privacy.